Leisure Needs & Market Research

Click here for a list of Leisure Needs and Market Research projects we have completed.

Leisure needs studies and strategy plans

Your community's leisure needs are unique.

We understand diversity of need. Our experience includes assessing the leisure needs of many different communities, including those in central city, rural and regional locations, those with residents from culturally and linguistically diverse backgrounds, affluent as well as socially disadvantaged communities, and adolescent, older adult and visitor populations.

We have in-depth knowledge to share with our clients. We have extensive data on leisure and recreation trends and participation rates from work conducted in several states over twenty years.

We are experienced. We have completed more than thirty leisure strategy and policy studies in the last five years alone.

Community consultation

Your community can either help or hinder you.

We believe community consultation is important. That is why we have administered thousands of surveys, conducted thousands of interviews, handled hundreds of public meetings and community forums, and facilitated hundreds of workshops, on behalf of our clients.

We understand the need to keep the community informed. We provide material for press releases, advertisements and community noticeboards, and we regularly organise public meetings and stakeholder workshops.

We bring the community along. We use a 'values management' approach in workshops to engage stakeholders and ensure outcomes are owned by all. We also facilitate workshops for councillors and senior staff for service plans, specific developments and projects.

Market research

If you need to know what people think, we can help.

We have the experience. @leisure has surveyed more than twenty thousand Australian households and eight thousand community organisations on their leisure preferences and needs.

We use sophisticated research techniques for demand assessment, gap analysis, options evaluation and sensitivity/risk analysis.

We take an interest in the result. Our long-term commitment to the profession means that we put in the time to carefully analyse and interpret all market research for our clients - and work to resolve unexpected issues.

Specific needs studies

Does your community have an emerging population, eg older adults, adolescents, mothers and babies?

We can help you respond in terms of leisure needs. We analyse demographic characteristics and trends, research potential opportunities and recommend practical strategies to address needs.

We identify potential partners to assist the cause. Our experience and knowledge means we can recommend funding sources and opportunities for developing partnerships with sporting, recreation, local clubs and commercial/ non-commercial organisations.

Service, business and strategic plans

In the leisure business you have to be viable - and you have to grow. We write service plans for organisations that need to decide the exact nature of their serve and how it should be delivered. @leisure write strategic and business plans for clubs and association and new facilities that are to be built. We have helped community sector organisations, sports peak bodies, clubs and councils to focus their activities toward a common goal with limited resources.

We can help with business and marketing plans. We've developed business and marketing plans for community and sports centres, golf courses, aquatic leisure centres, skate facilities and international cycling, rowing and equestrian facilities.

Click here for a list of Leisure Needs and Market Research projects we have completed.